At present, the system which governs the production of large format artwork within the outdoor realm is unnecessarily complex, arduous and, we believe, prohibitive to the cultivation, evolution and progression of public art culture. We believe the reform of, or amendment to, the aforementioned system is required in order to enable the progression and elevation of this outlet of self-expression. Unfortunately, as a result of multiple hours of research, assessment, conversation and professional direction it is evident that, if we are to abide by the existing system in an attempt to reach this goal, it would be preposterously time-consuming, onerous and troublesome. Therefore, in order to highlight the issue, garner public interest and support for the matter, and, in an attempt to accelerate the development of a resolution we feel we must take, what we believe will be, a independent revolutionary measure.
That measure is this project.