We were tasked with the creation of four distinctive art pieces to represent four individual styles of MINI vehicles.
Primary artwork designs were established and drew inspiration from the experience of driving each vehicle model. These designs encompassed the final artwork, comprehensively representing MINI without the need for branding.
We planned and executed a four-hour launch event for the reveal of the artwork, collaborating with staff from Platinum Promotions and MINI. The four wrapped vehicles were positioned in front of the artwork and members of the public were invited to step in and get a feel for the model. Multiple attendees were chauffeured on artwork tours of the city using the vehicles.
- Haymarket Square, Smithfield.
- July 2018.
- Event Curation.
- Large Format Artwork.